Great CEOs learn where they can have the most impact and build the right team around them. In this episode, Carla Larin shares what she has learned since stepping in as CEO of MaxRTE and growing the healthcare software company. Carla discusses how she identified her strengths, built a leadership team to complement them, and learned to value potential and fit over experience alone. Carla shares candid lessons from hiring mistakes and reflects on her unexpected discovery that enterprise sales was one of her strengths. She also explains why getting clear on your ideal customer profile is so important before building a sales team. Throughout the conversation, she offers a practical look at growing into the CEO role and building a team that can scale.